Competition and the demand from business for high-quality legal services have always placed high demands on the image of participants in the legal market. This year, many of them have been left without the support of reputable international companies. How have lawyers adapted to the emergency? What new brands have entered the market? How should one build communications with clients in the changed reality — through business or informal events? All this was discussed by the participants of two thematic sessions at the Federal Legal Forum.
Andrei Gusev, the Managing Partner at Nordic Star, spoke about the experience of his company (formerly Borenius Attorneys Russia, now Nordic Star Law Offices) during the rebranding period at the beginning of 2022.