The Nordic Star team acted as legal advisor to the sellers in the sale of AdTech companies Yabbi, Redllama and Plazkart to T2. The transaction was carried out at a high professional level due to the strong commitment and common focus on the desired outcome of both buyer and seller teams, including Nordic Star.
The deal is aimed at expanding T2’s capabilities in digital advertising and integrating with existing platforms to accelerate the development of new products. Combining expertise in big data, machine learning and digital advertising will enable deeper analysis of consumer behaviour and provide advertisers with more effective tools for budget management and cost optimisation, which is particularly important in the context of increasing competition in the digital market.
The Nordic Star project team included Anton Borisyuk, Counsel and Head of the M&A Practice, and Associates German Azarov and Kseniya Malmygina.
Congratulations to our team! 🌟