Fashion & Lux


The Fashion and Lux multi-disciplinary group at Borenius Russia offers comprehensive industry-specific legal advice to international and domestic clients. We advise in all relevant legal fields, both in contentious and non-contentious matters.

Our specialist lawyers have an in-depth understanding of the sector and the issues facing the industry, from startups to iconic brands. We focus on assisting fashion and luxury businesses with brand development, brand protection, and sustaining fruitful partnerships with manufacturers, retailers and online distributors of their high-end goods and services.

Areas of Expertise

  • Brand management and protection
  • Licensing and franchising
  • Reputation management and defamation
  • Trademark and design litigation
  • M&A, tax and employment
  • Compliance with import/export and customs requirements
  • Combating counterfeiting, grey market goods and unfair competition
  • E-commerce, including data protection
  • Handling trademark portfolios and performing trademark filings

Recent Cases

  • Acting on behalf of a UK-based international fashion clothing company against a large Russian clothing retailer dealing in counterfeit products, with the result of having the infringing goods removed from stores and destroyed
  • Representing a global lingerie and swimwear manufacturer based in the UK in a complicated dispute with its former Russian distributor in relation to an unlawful trademark registration and unfair competition
  • Advising a global French-based fashion clothing company on organizing a distribution chain with its Russian partners, including trademark licensing issues
  • Advising a UK franchisee of a global French-based brand which markets and sells ready-to-wear clothing for children on anti-money laundering and other compliance issues
  • Representing a German watch manufacturer in international trademark issues, assisting it in overcoming provisional refusals issued by Russian Patent and Trademark Office
  • Advising a young designer residing in Italy in relation to a multijurisdictional copyright infringement dispute with a US-based fashion brand
  • Representing a large advertising company in trademark infringement and invalidity disputes, assisting with an out-of-court settlement and with the enforcement of a court decision
  • Advising a major Russian fashion company on setting up chain of mono-brand stores
  • Representing an American apparel company in a trademark cancellation dispute against a French business in Russia
  • Representing a large international online advertising company in the fashion industry in negotiations of agreements with its Russian partners
  • Representing a major North American publishing house in defamation proceedings in Russia

Additional information

Anna Zabrotskaya
Partner, Attorney-at-Law
+7 921 951 39 18
St. Petersburg